Tanya Agrahari

This engagement sits next to an oncology centre because it tests whether the approach travels. Healthcare content wins by removing fear from a decision. Institutional software content wins by demonstrating rigour before the reader loses patience. Different failure modes, but they fail for the same reason, which is talking about yourself instead of the decision the reader is trying to make.

I started with the copy rather than the keywords. A site that ranks for terms its buyer does not use, or ranks and then loses them in the first paragraph, has not solved anything. Rewriting the content and rebuilding the search foundation were one job, not two.

On the numbers I would rather say this plainly than let someone find it out. Sixty-four clicks in three months is not traffic. The site was ranking at position 2.8 for its target queries, which means the SEO worked and the queries themselves had almost no search volume behind them. That is what an early-stage B2B product in a narrow institutional category looks like in Search Console, and no amount of technical work changes it.

I said so at the time. My phase two report closes with the recommendation that the site needed sustained, keyword-led content and regular publishing to build demand, because the foundation was finished and content had become the constraint. That was outside the scope I was engaged for. If you want to know how I think about search, that recommendation is a better sample than the click count.

It is also the practical answer for anyone hiring from another country. A US company, no office, a nine and a half hour offset, and an engagement that ran its full term across four reporting phases.